Mr Porter UK
Making moves: Michael B. Jordan named the 1st global menswear face of Coach

There is no doubt that Michael B. Jordan’s swagger is on high right now, as the new face of Coach.

He stole international attention this year as one of the dopest villains to ever grace the screen as Kill Monger in the world box office history making, Black Panther. His incredible captivating portrayal of the bad guy you wanted to cheer for, captured the attention of the legacy brand Coach which has asked him to be their first ever Coach Global Men’s Ambassador.

Jordan will be partnering with the world renowned brand on special projects working with Coach Creative Director Stuart Vevers. He will be spearheading Coach Men’s global fashion campaigns for fragrance, ready-to-wear and accessories as well as the Coach Foundation philanthropic initiatives.

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In a statement from the brand “I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision. I’m looking forward to creative process and exploring fashion through a different lens,” said Jordan.

There is no doubt  that like his CREED II character, returning to the screens this fall, Jordan will help Coach deliver a knockout  not unlike the first Coach men’s logo hoodie he rocked on IG seen here.

 

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