Alix Earle Launches her skincare brand, Reale Actives, in Canada.
Reale Actives officially launched in Canada on October 22. Built around a simple idea that effective skincare shouldn’t have to be complicated, the brand’s five-product collection is designed to work together from morning to night, focusing on keeping skin clear, calm and hydrated without overwhelming an already sensitive complexion.
For Earle, the brand is personal. The social media personality, who has amassed more than 14 million followers across TikTok and Instagram, has been open about her struggles with acne throughout her rise to fame. Her candid skincare conversations and viral “get ready with me” videos helped establish a connection with followers who appreciated seeing real skin on social media.
Now, she’s turning that experience into a skincare routine of her own.
“After years of trial-and-error, I’ve found that consistency is the best thing for my skin,” says Earle. “That’s why we designed the Reale Routine for every season, so you can count on it to work regardless of the weather forecast.”
The collection was developed over two years in collaboration with Earle’s longtime dermatologist, Dr. Kiran Mian, a board-certified dermatologist specializing in acne and sensitive skin. Together, they focused on creating formulas that address common concerns associated with breakouts while supporting the skin’s natural barrier.
Inside the Reale Actives Collection
The Canadian launch introduces five skincare essentials, each targeting a different step in the daily routine.
- Get Bare — $46 CAD: A makeup-melting cleansing balm designed to dissolve makeup and impurities without stripping the skin of moisture.
- Pore Power — $45 CAD: An exfoliating gel cleanser formulated with LHA and BHA to help unclog pores, remove buildup and improve skin texture.
- Go Calm — $62 CAD: A calming serum featuring 10% azelaic acid, formulated to reduce the appearance of redness and support a more balanced complexion.
- Go Deep — $62 CAD: An 8% mandelic acid serum concentrate designed to gently exfoliate, refine uneven texture and improve the appearance of post-acne marks.
- Dew More — $60 CAD: A barrier-boosting moisturizer created to deliver lasting hydration while keeping acne-prone skin comfortable.
Rather than encouraging an elaborate skincare routine, Reale Actives takes a more streamlined approach, combining cleansing, targeted treatments and hydration into a manageable daily regimen.
According to the brand, each formula is dermatologist-developed, clinically tested and designed with acne-prone skin in mind. The collection also reflects Earle’s emphasis on consistency, something she has frequently discussed while sharing her own skincare experiences online.
The Canadian expansion marks another milestone for Earle, whose career has grown well beyond social media through podcasting, television appearances and now her first beauty brand.
For Canadian fans who have followed her skincare journey, the wait to try Reale Actives is officially over.
The full Reale Actives collection is now available to Canadian shoppers at RealeActives.com, with prices starting at $45 CAD.