The actor brings his signature humour to Sephora’s 2026 holiday campaign, just as shoppers can save up to 30% during the retailer’s annual Savings Event.
Seth Rogen is doing his holiday shopping at Sephora, and he could use a little help.
The actor stars in Sephora’s new holiday campaign, “We All Sephora,” which follows him through the beauty retailer as he searches for the perfect gifts for his friends and family. Naturally, things don’t go entirely according to plan.
In the new commercial, Rogen enlists the help of a Sephora Beauty Advisor, who guides him through everything from fragrances to skincare. Along the way, he mistakes pimple patches for face stickers, tests setting spray on his neck and eventually lands on an LED face mask for his mother. The commercial ends with the two wearing their glowing red-light masks together.
Directed by Jason Woliner, the campaign launched October 29 across television, streaming and social media in the U.S. and Canada.
“I had a lot of fun working on this campaign with Sephora,” Rogen said. “Holiday gifting can be stressful, so anything that makes it easier is a win in my book.”
Sephora even gave its store at The Grove in Los Angeles a temporary makeover, transforming the storefront into “Sethphora” ahead of the campaign launch.
Seth Rogen’s Holiday Gift Picks
Alongside the commercial, Sephora has unveiled Rogen’s curated holiday gift selection, with products chosen for the people in his life.
His picks include the Omnilux Contour Face LED Mask for his mother, ONE/SIZE On ‘Til Dawn Mattifying Waterproof Setting Spray for his producer and Prada Paradigme Eau de Parfum for his cousin.
Other selections include Caudalie’s Vinoperfect holiday set for his sister, KAYALI Yum Boujee Marshmallow fragrance for his wife and dae Cactus Fruit 3-in-1 Styling Cream for a friend.
Sephora’s 2026 Savings Event Is Now Live
The timing couldn’t be better for holiday shoppers. Sephora’s Savings Event begins October 30 and runs through November 9, 2026, offering Beauty Insider members discounts on makeup, skincare, fragrances, haircare and more.
Here’s how the savings break down:
- Rouge Members: 20% off from October 30 through November 9.
- VIB Members: 15% off from November 3 through November 9.
- Insider Members: 10% off from November 3 through November 9.
- All Beauty Insider Members: 30% off Sephora Collection products from October 30 through November 9.
Rouge members also have an additional perk this year. From October 30 through November 2, they can share their 20% discount with up to five friends, each receiving a one-time offer.
Shoppers can use the code ALLONSALE online to access their eligible tier discount. Membership is free for anyone who wants to join Sephora’s Beauty Insider program, and exclusions apply.
Between Rogen’s entertaining holiday commercial, his personally curated gift list and the seasonal discounts, Sephora is making an early case for getting holiday shopping out of the way before December arrives.
Watch Seth Rogen’s full Sephora holiday commercial here.
The Sephora Savings Event runs through November 9, 2026, in the U.S. and Canada.