Rebel Wilson, James McAvoy, Cole Sprouse, Courteney Cox and Josh Hartnett are among the stars adding their signatures to a 9L Moët & Chandon Salmanazar during TIFF.
Some of the biggest names attending the Toronto International Film Festival are leaving their mark on a longstanding TIFF tradition — literally.
Throughout the Festival’s 51st edition, stars including Rebel Wilson, James McAvoy, Cole Sprouse, Courteney Cox and Josh Hartnett are signing a one-of-a-kind 9L Moët & Chandon Salmanazar at TheWrap Portrait Studio.
The oversized bottle has become more than a Festival keepsake. Later this year, it will be auctioned off, with proceeds benefiting TIFF’s Share Her Journey, the organization’s year-round initiative supporting women working in front of and behind the camera.
Launched in 2017, Share Her Journey was created to advance gender parity across the screen industries and has since become a permanent TIFF initiative.
Through mentorship, professional development, industry connections and career-building opportunities, the program helps women creators develop sustainable careers, move their projects forward and gain greater visibility within the industry.
The initiative extends beyond the Festival itself, with programming offered throughout the year designed to create more opportunities for women working across film and screen-based storytelling.
With signatures continuing to be added throughout TIFF, the Salmanazar will ultimately become a snapshot of the Festival’s 2026 edition — while helping fund the next generation of women shaping what audiences see on screen.