Homecoming dress budgets vary enormously by brand, and the price difference isn’t always about quality.
Sometimes it’s distribution model, sometimes it’s embellishment level, and sometimes it’s simply what a brand has decided its customer will pay.
This guide breaks down eight homecoming dress brands into three price tiers, so you can shop by budget first and narrow down style from there.
Which Homecoming Dress Brands Fall Under $200?
Lulus is the clearest option in this tier, with homecoming dresses generally priced between $30 and $100. E! Online has specifically called out Lulus for offering trendy, photo-ready homecoming styles at that lower price point, including satin minis and sequin styles well under $80.
Designer prom-and-homecoming labels rarely land fully under $200. Most brands on this list start their entry-level styles closer to the $200–400 tier, which makes Lulus something of an outlier in the best way for strict budget shoppers.
Which Homecoming Dress Brands Fall Between $200 and $400?
This is where most mid-range designer homecoming dresses live. Jovani’s homecoming styles frequently start in this range before climbing toward $500+ for heavily beaded pieces, and La Femme and Ashley Lauren both offer a meaningful share of their homecoming catalog within this tier as well.
Faviana’s entry-level homecoming styles also start near the lower end of this range, though several of the brand’s more embellished pieces price out closer to $400–500.
Which Homecoming Dress Brands Fall Above $400?
Amarra, Sherri Hill, and Rachel Allan all carry substantial portions of their homecoming collections above $400, generally driven by hand-beading, corset construction, or fully sequined fabric. Rachel Allan’s homecoming pricing in particular tends to sit in the $400–500 range even for relatively simple silhouettes.
Heavier embellishment is almost always the reason a homecoming dress crosses into this tier. A fully beaded fringe mini or a corset-and-tulle gown requires more labor-intensive construction than a printed satin dress, and that cost shows up directly in the price tag.
Lulus — Budget-Friendly and Trend-Forward
Lulus offers one of the widest homecoming selections under $100, with styles spanning satin minis, sequin dresses, and floral prints.
Price range: roughly $30–$100. Sizes: XXS–3X. Best for: Shoppers who want to follow current trends without a major investment. Less ideal if: You want hand-sewn beading or heavier embellishment — construction is generally simpler at this price point.
Jovani — Broad Mid-Range Selection
Jovani, founded in 1983, offers one of the largest homecoming catalogs of any brand on this list, spanning fitted minis through more heavily embellished styles.
Price range: roughly $250–$600, depending on embellishment. Sizes: 00–24, no upcharge for extended sizes. Best for: Shoppers who want mid-range pricing with real style variety in one collection.
Amarra — Formal and Prom Dresses
Amarra — formal and prom dresses. Sizes 000–24. Price range roughly $298–$1,198.
Amarra’s homecoming collection spans both tiers on this list, from simpler chiffon and satin styles closer to $300 up through fully beaded fringe-hem pieces near the top of its range. For a bolder statement color, gold homecoming dresses are one of the brand’s strongest showings at the higher end of that price spectrum.
Best for: Shoppers who want one brand covering both a moderate and a higher price tier. Less ideal if: You need strictly under-$200 pricing — Amarra’s entry point sits above that threshold.
Sherri Hill — Pageant-Proven, Higher-Tier Pricing
Sherri Hill remains one of the most recognized names in homecoming and pageant dressing, with pricing that generally reflects that brand recognition.
Price range: roughly $300–$900. Sizes: 000–26. Best for: Shoppers prioritizing brand recognition and structured, high-impact silhouettes.
Rachel Allan — Sparkle-Forward, Upper Mid-Range
Rachel Allan is known for embellished, sequin-heavy homecoming dresses, and its pricing tends to sit toward the upper end of the mid-range tier even for relatively simple silhouettes.
Price range: roughly $400–$500. Sizes: Typically 00–20. Best for: Shoppers who want heavier sparkle without moving into the highest price tier on this list.
Faviana — Accessible Designer Pricing
Faviana, a New York City–based label, offers homecoming styles that generally start lower than several other designer names on this list before climbing with embellishment level.
Price range: roughly $250–$480. Sizes: Typically 00–20. Best for: Shoppers who want a designer label without moving fully into the $400+ tier.
La Femme — Classic Styling, Mid-Range Pricing
La Femme is known for a more classic, polished take on homecoming dressing, generally priced within the mid-range tier.
Price range: roughly $250–$450. Sizes: Typically 00–20. Best for: A timeless silhouette at a moderate price point.
Ashley Lauren — Sleek Cuts, Mid-Range Pricing
Ashley Lauren offers sleek, fitted homecoming silhouettes generally priced within the same mid-range tier as several other brands on this list.
Price range: roughly $250–$450. Sizes: Typically 00–16. Best for: Clean, modern silhouettes without moving into premium pricing.
Final Thoughts
Budget and brand don’t have to be in tension if you know where each label actually falls. Lulus covers the true budget tier, Jovani, Faviana, La Femme, and Ashley Lauren fill out the $200–400 middle ground, and Amarra, Sherri Hill, and Rachel Allan lead the $400+ tier where heavier embellishment and construction drive the price up.
Start with your budget, then narrow to the brand within that tier whose silhouette and embellishment style actually match what you’re picturing for the night.