The new Paris Saint-Germain jersey is set to be revealed by six members of ALL, the Accor Live Limitless program. The fans are from all over world, like France, Guadeloupe, Japan, Brazil, Canada and Rwanda. They are a true representation of Paris Saint-Germain’s global popularity.
These six faces of the new shirt got the opportunity for an “ALL star” experience in mid-January when they travelled to Paris. In addition to getting a first look at the new shirt, they also took part in a lifestyle photoshoot with photographer Julot Bandit and production director Mario Schiniotakis. The fans were given VIP treatment as well, at the Paris Saint-Germain’s home match with AS Monaco at the Parc des Princes. The Paris Saint-Germain’s storefront now hosts the fans’ photos, while also making an appearance in the global media.
This type of activation campaign from Paris Saint-Germain and its partner ALL, aims to make fans the key feature of their marketing initiatives. They are looking to offer fans a one-of-a-kind experience, which reflects a unique vision of hospitality. ALL, Accor Live Limitless, stands out as the program that goes above and beyond the ordinary loyalty program.
This daily lifestyle companion enables the Accor group to appreciate and communicate with and reward its customers by giving them access to “ALL of Accor”.