Before you can take advantage of everything that Instagram has to offer, you first need to understand exactly what it is. This social media platform was designed specifically for users to share photos and brief videos with others. When people log on to Instagram, they are hoping to see eye-catching photos of everything from outdoor scenery to architecture, food, and animals
To get the best results, you should upload content that is designed to work well with the overall structure of the app.
Without further delay, let’s take a closer look at some of the steps that you can take to begin marketing your business on Instagram.
Convert Your Personal Account To A Business Account
If you currently have a personal profile, switch over to a business account. This process is as simple as going to the settings on your account and tapping on the link that says “Switch to Business Profile “.
Before you can set up a business account on Instagram, you need to set up a page on Facebook for your business. If you currently have a business page, you can use it. Otherwise, you will need to set a new page up before you can activate your business profile on Instagram.
The Benefits Of Using An Instagram Business Profile
There are a lot of great reasons to switch to a business profile rather than sticking with a personal account. Some of the benefits include the following:
– You have an opportunity to add contact information for your business so that the people following your account can connect with you through email, by phone, or by visiting your physical address.
– Instagram provides free access to powerful analytic tools.
– You can promote your content by paying for sponsored posts when you have a business account.
View And Monitor Detailed Analytics Using Instagram’s Free Tools
When you convert your account to a business profile, you can instantly access the free analytics provided by Instagram.
The tools that are available make it easier to understand how well different marketing tactics are working by providing detailed information on the overall reach of your posts and how many impressions they received.
The data also includes helpful information on your followers, including their age, where they are located, their gender, and when they are most active on the platform. You can use this information to do a better job of targeting your posts to your audience
One of the advantages of marketing through a digital platform is that it allows you to gather a tremendous amount of data about your followers. You can use this data to create more compelling content.
Pay For Sponsored Posts
Once you gain a better understanding of your followers through Instagram’s analytic tools, you can use that information to create sponsored posts. These posts can help you connect with people who aren’t currently following you but who would most likely be interested in your services or products.
Even though sponsored posts cost money, they are an affordable way to connect with new users.
There are several different advertising formats that you can choose on Instagram including videos, carousels, images, and stories. Experiment with all of these options to see which ones are the most effective for your business. Using multiple types of content allows you to reach the widest audience possible.
In addition to sponsored posts you can give your account a boost with automatic likes. What are automatic Instagram likes? And why do I need them? The more likes your post receives the more popular it appears to be enticing more people to like and follow.
Engage In Storytelling
One excellent way to build trust with your followers is by giving them a glimpse of what goes into making your products or services.
For instance, restaurant owners can post stories showing how the kitchen operates or how the meals are made. This not only allows you to show users that your kitchen is spotless but it also lets you showcase the talent of your chef. As a result, users are more likely to visit your business.
Use Instagram Stories
Instagram stories provide the ideal tool for sharing information about your business
These short video clips, which are only available for 24 hours after you post them, show up at the top of the screen when people open their Instagram feed. When people visit your Instagram profile, they can see stories that you have featured at the top of your page. These featured stories are available all of the time.
If you want your posts to get noticed on Instagram, you need to use hashtags. Unless you have a ton of people following your account, nobody will see your posts unless you hashtag them.
Through the use of hashtags, you can get your posts in front of more people, which can help you gain new followers. The best part is the people who see your posts are genuinely interested in the type of content that you create.
On Instagram, you can use up to 30 hashtags per post. Make sure that all of these hashtags are related to the content that you are posting, to your industry, or to your business. This will help you target people who are truly interested in what you have to offer.
Work With Influencers
One of the best ways to generate interest in your business is by working with influencers in your industry. If an influential leader or individual in your industry speaks favorably about your products or services, it can instantly increase your company’s credibility.
If you currently don’t have a lot of followers on Instagram, you can also use influencers to increase your follower count. Working with people who have popular accounts with lots of followers is a great way to bring more people to your account, as well.
People often rely on recommendations from influencers when deciding which products or services to use. If an influencer speaks favorably about your products through their Instagram posts, many of their followers will give your products a try, as well. This strategy is an extremely effective way to spread the word about your brand.