After building a loyal and fast-growing following online, Canadian menswear label MANMADE is making a confident move offline—opening its first-ever physical retail space at Carrefour Laval.
For a brand born in Montreal and scaled through a direct-to-consumer model, the shift into brick-and-mortar signals more than expansion—it marks a natural progression. With over one million customers across North America, MANMADE has spent years refining its approach: elevated essentials, a precise focus on fit, and a seamless customer journey. Now, that philosophy takes shape in a physical setting.
The space has been conceived as an immersive environment—one that blends the clarity of a showroom with a hospitality-driven sensibility. A restrained, minimalist design keeps the focus exactly where it belongs: on the product. Custom 3D-printed mannequins present the collection with intention, eliminating the clutter and excess often associated with conventional stores.
Instead of browsing racks, clients are invited into fully equipped fitting rooms, each stocked with the complete collection across all sizes. The experience is private, intuitive, and frictionless—allowing for exploration without interruption or pressure.
When it comes time to purchase, the process is just as considered. Brand ambassadors facilitate transactions directly on the floor using mobile tools, while orders are prepared behind the scenes and delivered to the client, ready to take away. It’s a system designed for ease, precision, and a sense of quiet efficiency.
The result is a retail experience that feels fluid and highly personalized—an extension of MANMADE’s commitment to thoughtful design and service excellence.
Located within one of Québec’s busiest shopping destinations, the Laval store is positioned to serve both longtime customers and those encountering the brand for the first time. More importantly, it represents the beginning of a broader retail vision—one centred on carefully curated environments that reflect MANMADE’s DNA: simplicity, quality, and attention to detail.
Founded in 2021 by four lifelong friends—Anthony Ciavirella, Philip Santagata, Robert Marzin, and Roberto Rebelo, 2the Montreal-based brand has quickly evolved from a single-product underwear concept into a full range of premium men’s essentials. Known initially for its boxer briefs, the offering now extends to T-shirts, pants, and socks, all grounded in a focus on functional design, high-quality materials, and precise fit.
That rapid rise has not gone unnoticed. MANMADE gained national exposure following an appearance on Dragons’ Den in 2022 and has since collaborated with a range of high-profile names, including Howie Mandel, Georges St-Pierre, Bryan Adams, and William Shatner, as well as organizations like the Montreal Canadiens.
In an era where physical retail continues to evolve, MANMADE’s debut offers a compelling perspective on what the future of in-person shopping can look like—intentional, human, and distinctly refined.