On August 30, the Canadian men’s essentials brand officially marks its fifth anniversary with the release of 5,000 limited-edition Anniversary Bundles
Five years ago, four childhood friends from Montreal set out to reinvent one of the most foundational items in a man’s wardrobe: his boxer briefs. On August 30, MANMADE officially celebrates its fifth anniversary, having grown from that single product into a Canadian men’s premium essentials brand with more than 1.5 million customers, over 100 employees, a 60,000-square-foot Montreal headquarters and, as of this summer, its first brick-and-mortar store.
The anniversary comes at a moment when Canadians are increasingly looking closer to home at the brands they buy and the businesses they support. For MANMADE, proudly founded and built in Montreal, there is even more reason to celebrate.
Along the way have come Super Bowl ad campaigns, collaborations with numerous athletes and celebrities, and an expanding collection of men’s premium essentials. But it all started with a pair of boxer briefs and an unlikely entrepreneurial adventure.
Five years in a box
To thank its customers for five incredible years, beginning today, MANMADE is releasing 5,000 limited-edition Anniversary Bundles, available exclusively on its website through September 1, or while quantities last.
Presented in a commemorative box created especially for the occasion and bearing the signatures of the four co-founders, the $155 Anniversary Bundle brings together four iconic MANMADE products: a pair of pants, a T-shirt and two pairs of black boxer briefs.
“When we started out, we were four friends with a product we believed in and the ambition to build something sustainable,” said Anthony Ciavirella, co-founder, MANMADE. “Five years later, what impresses us most is not just MANMADE’s growth—it’s the trust people place in us. Every person who orders a product, comes back to buy another, or tells someone they know about MANMADE is part of this story. These 5,000 bundles are our way of celebrating this journey with them.”
What about the next five years?
For the four founders, the fifth anniversary is less a retrospective than a milestone on the road ahead. The company continues to develop new product categories, expand its retail footprint and grow across Canada, with Montreal remaining the nerve centre of its operations.
“We’re proud of what we’ve built, but we’re just getting started. MANMADE was born in Montreal, and we’re proud to be Canadian. Now, we’re focused on growing at home—and taking the brand beyond Canada.”,” added Ciavirella.
About MANMADE:
MANMADE is a Montreal-based Canadian men’s essentials brand founded in 2021 by four longtime friends and former finance professionals: Anthony Ciavirella, Philip Santagata, Robert Marzin and Roberto “Berto” Rebelo.
Best known for its boxer briefs, MANMADE was created with a simple mission: to reinvent men’s everyday essentials through functional design, high-quality materials, comfort and fit. The brand has since expanded its collection to include T-shirts, pants, socks, swimwear and other essentials, serving more than 1.5 million customers and employing over 100 people.
MANMADE appeared on CBC’s Dragons’ Den in 2022 and has since established collaborations and partnerships with celebrities, athletes and organizations across Canada.
Website: manmadebrand.com