Nicole Scherzinger has never been stronger, and she wants you to feel the same.
From fronting The Pussycat Dolls, one of the best-selling girl groups of the 2000s, to stepping into award-winning roles on the stage, she’s spent her career redefining strength, style, and presence. Now, fresh off a Tony Award win for Sunset Boulevard, the multi-hyphenate performer is channeling her signature mix of power and poise into her latest collaboration with Canadian intimates brand Knix.
The campaign, titled “Better Than Ever,” introduces Knix’s new Active collection, featuring CloudCut™, a fabric innovation engineered for low-impact performance and everyday wearability, embodying Scherzinger’s philosophy that movement should feel liberating, stylish, and unapologetically confident.
“This campaign is very meaningful to me, and working with Knix feels especially aligned,” says Scherzinger. “I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started. I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection—as someone who lives in activewear, this is some of the best products I have ever tried!”
Activewear, Elevated
Building on its foundation of innovation, Knix has steadily expanded its active offering since launching the record-breaking Catalyst Sports Bra in 2018. Today, the brand merges its expertise in bra design, fit, and functional fabrics with sleek silhouettes that move seamlessly from studio to street. The new collection spans from minimalist bomber jackets and leggings to performance-ready sports bras and tops, offered in an inclusive XS–4XL size range.
Founder and President Joanna Griffiths frames the collection as a celebration of women in motion: “With this collaboration, we set out to create a collection that meets women exactly where they are—strong, dynamic, and constantly moving. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life.”
Editor’s Picks
With Nicole Scherzinger herself fronting the campaign, there’s no shortage of standout pieces. Here are three top picks worth adding to your rotation:
- Longevity Sports Bra – Sleek, supportive, and versatile. Engineered with Knix’s technical expertise, it’s built for comfort without sacrificing style. (As seen on Scherzinger)
- Studio Wrap Top – A fashion-forward layering essential with a sculptural wrap silhouette, perfect for transitioning from barre to brunch.
- Studio Ribbed Bra Top – Ribbed detailing adds subtle texture to this sleek bra top, ideal for light workouts or worn solo as a statement piece.
Nicole Scherzinger’s partnership with Knix isn’t just another celebrity collab; it’s an embodiment of Knix’s core values: confidence, innovation, and celebrating women at every stage.
Whether you’re chasing a workout high, heading into a packed day, or simply craving comfort that doesn’t compromise on style, Knix’s Active collection proves that looking and feeling good in your skin is the ultimate performance.
The collection is available now at knix.ca and in retail locations across North America.
