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About SWAGGER Magazine

Founded in 2007, SWAGGER® Magazine is North America’s Premier digital first Modern Men’s Luxury Lifestyle Publication. Headquartered in Toronto, and teams across New York City, Los Angeles, Miami, Vancouver, London and Paris. We are the new go to resource for the ambitious, successful and influential gentlemen of today. Within our pages we decipher Style, Class & Luxury, the essential underpinning elements of how SWAGGER® is defined.

Ownership, Funding, and Grants

SWAGGER Magazine is owned and operated by SWAGGER Publications Inc., which is privately owned by 4 partners, and overseen by a board of directors. The company’s revenue comes from multiple sources, including advertising sales, sponsorships, and events. Sales, partnerships and sponsorships are operated by AH Media.

Ethics Policy

SWAGGER Magazine is committed to reporting that is fair, accurate, complete, transparent, and independent.

Fact-Checking Standards

Stories that appear in SWAGGER Magazine, and our social media platforms are fact-checked. Our fact-checkers verify everything from broad claims made by authors to small details, such as dates and the spelling of names. Fact-checking records at Swagger Magazine are archived in storage once a story is published.

Swagger Magazine counts on its writers to make independent evaluations of difficult topics. The best journalism—no matter how descriptive, opinion driven, or narrative driven—is based on facts, and those facts should be clearly presented in the story. Swagger Magazine is committed to ensuring the validity of an argument and finding balance between various perspectives on any given issue, while keeping in mind the reliability and motivations of individual sources.


As soon as SWAGGER Magazine and the team and external resources are made aware of an error, fact-checkers will review the statement in question. Any needed corrections will be noted online at the bottom of the article—and in the next print issue, if the error originally appeared in print. The correction will reference the original error and supply the correct information and the date.

If you notice an error in something published by SWAGGER Magazine, please send us a message at with the subject line “Correction.”

Veiled Sources

SWAGGER Magazine allows the use of alternate names for real people only in cases involving legitimate safety concerns or where personal privacy must be protected for serious reasons. If the name of a subject or source is already public and associated with specific events, concealment may not be justified. We will be diligent in explaining a veiled source’s credibility, as much as possible without disclosing their identity, and in explaining why they have remained anonymous.

Editorial Independence

Journalism at SWAGGER Magazine is produced independently of commercial or political interests. Whenever the editorial staff or external resources accept any gifts, paid travel, or complimentary experiences, the content will be clearly labeled as “sponsored”. When a writer relies on an organization for access to an event or product, we are transparent about the relationship and note it within the relevant work. We also cite potential conflicts of interest—and, where applicable, credit funding sources—on the same page as the relevant work.

Contributors or writers are contractually obligated to disclose practices that may deviate from the ethics policy of SWAGGER Magazine to our editorial team.

Editorial Standards

SWAGGER Magazine maintains a style guide, which is regularly reviewed and updated to reflect current conversations about culture and terminology.

For any situation not covered by this policy, we refer to the American Press Style Guide.

If you have any questions or comments, you can reach us at

Diversity Statement

Inclusiveness is at the heart of thinking and acting as journalists—and supports the educational mandate of SWAGGER Magazine. Race, class, generation, gender, sexual orientation, ability, and geography all affect point of view. SWAGGER Magazine believes that reflecting societal differences in reporting leads to better, more nuanced stories and a better-informed community.

SWAGGER Magazine is committed to employment equity and diversity.