At 30, the Australian entrepreneur lives a life that turns heads: twice-daily training, 2 dream cars in the garage, private jet travel, and a business producing seven figures a month.
But the story behind the lifestyle is not indulgence, it’s intentional reduction.
“I realized pretty early that time is the only thing you don’t get more of,” Willington says. “Once that clicks, you stop doing things you don’t actually want to be doing.”
For Willington, success isn’t about excess. It’s about control.
Training Comes First
Everything in Willington’s life is built around physical training. Morning session. Work. Evening session. Six days a week.
Zach Welch, his full-time trainer and striking coach to UFC fighter Cody Haddon, plays a central role not just in conditioning his body, but in shaping discipline and mental clarity.”
“Training clears my head,” Willington says. “If my body’s right, my decisions are right.”
You Should Like Your Life.
“I started asking myself: Do I actually want to do this?” he says. “If the answer was no, I just stopped.”That mindset shaped how he travels, works, and spends. The private jet experience wasn’t about luxury, it was about efficiency. The same logic applies to his cars.
“They’re not about status,” he says. “They’re rewards for years of consistency but also about enjoyment. If you’re going to work this hard, you should actually like your life.”
Nothing is accidental. Everything has a reason.
The Batcave
One of Willington’s most talked-about moves was building his Batcave! a blacked-out warehouse that combines office, gym, and training space into a single environment.
The motivation was simple math. “I was wasting close to 40 hours a month driving between gyms,” he says. “That’s an entire workweek gone.” So he eliminated the commute entirely.
Everything he needs exists in one space: training mats, weights, desk, screens, silence.The Batcave reflects how he thinks: reduce friction, increase output, protect focus.
The Identify Shift That Changed Everything
After quitting alcohol, he made a subtle but powerful change, he replaced his entire wardrobe.
“I still wear black shirts,” he says. “I just got new ones.” The shift wasn’t about fashion it was identity. “It felt like putting on a costume every morning,” he says. “That version of me didn’t drink. Didn’t slack.”
The uniform removes decision fatigue. It reinforces standards. It signals who he is — to himself first.
The Mentality Behind the Lifestyle
“A few things matter a lot,” he says. “Everything else is noise.”
That belief governs his life:
- Few priorities
- Few distractions
- Few relationships
- High repetition
Fear isn’t avoided, it’s confronted. He once entered a boxing match specifically because he was afraid of violence.
“My only rule was I couldn’t step backward,” he says.
The metaphor stuck & is one he lives his life by
Follow Brandon Willington on instagram at @Brandon.lyads
