BOSS recently launched a grand opening of its newest store at Royalmount, located in Mont Royal, Montreal.
Officially opened to the public on May 23, the store brings the brand’s iconic style and premium shopping experience to one of Montreal’s most vibrant destinations, marking an exciting new chapter for BOSS in the city.
BOSS’s menswear collection at Mont Royal is designed for versatility, offering everything from luxury suiting to contemporary casual and “athleisure” pieces, as well as a wide range of accessories to complete any look.
The new BOSS Store at Royalmount introduces a bold and contemporary design concept that redefines the shopping experience. The focus is on inspiring customers to wear BOSS for all occasions. The store aims to guide customers to confidence and self-expression through finding their BOSS style.
The store’s visual identity creates a warm and sophisticated atmosphere, combining parquet wood flooring with black high-gloss surfaces for a striking contrast. The color white balances the overall look, adding a sense of elegance and clarity. Wooden wardrobes, spacious seating zones, and comfortable fitting rooms enhance the inviting ambiance, encouraging customers to linger and explore.
Digital touchpoints are seamlessly integrated throughout the store, allowing customers to discover more details about the collections and receive personalized outfit recommendations. This innovative approach ensures an engaging and inspiring shopping experience, empowering customers to be the best version of themselves on their journey to becoming their own BOSS.
