Consider this a wake-up call from your closet.
Your everyday clothes aren’t cutting it when it comes to fit and function.
Your favorite t-shirt has worn out its welcome as “anywhere” wear and those threads you know look good look a little too good to throw on when you’re out and about on a lazy Saturday.
RO3, short for Rule of 3, believes a trio of entities is satisfying in art and literature, understands the dilemma that far too many guys face: how do you stay cool and comfortable while still flexing your style with the right fit?
And they’ve designed an answer for modern men by stitching Japanese inspired textiles and construction to be your new go-to favorite wardrobe pieces.
RO3: Comfort, Anywhere & Everywhere
Ideas born in the Big Apple don’t adopt the trend, they define it.
RO3’s New York City studio was the site of one of the best collaborations to hit a man’s closet: leisure wear and luxury apparel.
Too often, menswear is designed for practicality by sacrificing possibility. Why should men have to choose between looking good and feeling good in what they wear?
That’s why RO3 dropped the ultimate luxury apparel line for comfortable travel. And we’re not talking about globetrotting, jet-setting travel either. No, RO3’s threads won’t collect wrinkles on a hanger until you’re going out of town. Every item, from the high-twist for warmer climates, to jersey tees for cooler climates, and to the easy mesh polos and dual layer hoodies were designed for everyday use.
Dress it down or dress it up: RO3’s line of exceptional menswear is effortless to wear and pair, no matter where your day or night takes you.
A Classic Staple, Made For Modern Men
Ask any man what his go-to fit is around the house and they’ll show you their favorite hoodie.
Classic sweats are loungewear perfected, and yet, RO3 still found a way to honor the traditional hoodie while enhancing it for the needs of the modern man. The Dual Layer Zip Hoodie is equal parts fit and function. Two layers of micro-quilted fabric feature cotton, polyester, wool, and viscose, lending you the benefits of each without shrinkage, itch, or a propensity for pilling.
Available in Black, Gunmetal, and Dusty Blue, the Dual Layer Zip Hoodie brilliantly brings Japanese-style construction to a warm and comfortable hoodie that’s just as sturdy on the go as it is laid-back around the house.
Far From “Just A T-Shirt”
Try telling that to the guy that does it all.
The guy that goes from the office to the gym to his side hustle. The dad that’s got to get the kids to soccer practice then his wife to her favorite restaurant in the city.
Try telling that to the man that always has time for his friends and family, and doesn’t want to waste a moment of it worrying about which t-shirt to wear.
RO3 sought to create the perfect long sleeve tee and they absolutely crushed it with the Jersey Long Sleeve Crew Neck T-Shirt.
Imagine the softness of your most comfortable t-shirt, combined with lightweight lyocell fibers that create a warm, flexible tee that doesn’t twist, torque, or feel tight. This long sleeved lounger perfect base layer that won’t suffocate or stress you out even when the weather gets hot and humid.
What we love about this Jersey t-shirt is that it’s got a style all its own that needs no accessory. More than a base layer, the Long Sleeve Crew Neck T-Shirt from RO3 needs no ensemble. You can wear it out as-is, looking casual while staying cool.
RO3: Dress Up, Down, & All-Around
Slip on one of RO3’s slick shirts and you’ll never want to take it off. You’ll feel comfortable around the house, confident on a date, and completely appropriate rolling up to the bar, brunch, or a casual business meeting.
They take comfort three-steps farther with their Easy Mesh line. Crafted exclusively for RO3, Easy Mesh is a lightweight jacquard fabric with micro-diamond knitting for maximum ventilation without compromising warmth. The Easy Mesh Polo, Crew Neck T-Shirt, and Hooded T-Shirt offer comfort you can wear anywhere.
Upgrade your everyday wardrobe with menswear that was designed to be as versatile as you are. Check out RO3’s comfortable clothes for any occasion and discover the ultimate luxury your closet’s been longing for.