California wouldn’t be California without Canada.
That’s the ethos at the heart of a new campaign being launched by Visit California to show Canadians how much they mean to the Golden State.
Last year over 1.8 million Canadians visited California, the fourth-most visited state by Canadians according to StatsCan. There are also over 66,000 Canadians living in California as per World Population Review, making it the state with the largest Canadian population in the entire U.S.
A partnership between Visit California and Expedia gives Canadians immediate access to up to 25% off at over 1,000 California hotels, activities and attractions.
“Canadians are important to California – contributing to our culture, our economy and our tourism industry,” said Caroline Beteta, president & CEO of Visit California. “We wanted to say thank you to our Canadian friends for all they have given to California and let them know a warm welcome awaits when they are ready.”
Canadians can view the new video on the Visit California website and visit Expedia’s new California Loves Canada campaign landing page to tap into significant travel discounts across the state.
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination.
