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True Religion Announces Their 2017 This Is True Brand Ambassador

Tommy Lee, True Religion Ambassador (Photo: Dani Brubaker)


True Religion Announces Their 2017 This Is True Brand Ambassador


The Los Angeles based denim label known for their highly-recognizable Super T stitch, True Religion, has recently announced the brand ambassadors for their This Is True, Spring 2017 campaign. With personalities from the world-famous Motley Crue drummer, whom they say exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion, Tommy Lee, to emerging country artist with a southern outlaw persona,” Nikki Lane, and finally joined by actress/singer with a youthful edge, Herizen Guardiola as they each uniquely personifies different qualities of the True Religion DNA.

“Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says True Religion chief marketing officer, Tara Peyrache.

The denim label’s main focus has always been nonconforming and innovative in style, in which these artists precisely reflect the True Religion consumers as “diverse, unique, and passion driven to remain true to themselves.”

Fashion Editor at SWAGGER Magazine. NYC fashion professional stuck on the not-so-glamorous side of numbers and planning. Dressing is my outlet of self-expression and creativity. Spending most of my personal time walking aimlessly around the big city -- the best way to get around is to get lost -- the best inspirations comes from these adventures. Catch me at the latest runway. Style isn't about following trends, it's wearing what works for just you and creating your own looks inspired by runway pieces.

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