The Los Angeles based denim label known for their highly-recognizable Super T stitch, True Religion, has recently announced the brand ambassadors for their This Is True, Spring 2017 campaign. With personalities from the world-famous Motley Crue drummer, whom they say exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion, Tommy Lee, to emerging country artist with a southern outlaw persona,” Nikki Lane, and finally joined by actress/singer with a youthful edge, Herizen Guardiola as they each uniquely personifies different qualities of the True Religion DNA.
“Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says True Religion chief marketing officer, Tara Peyrache.
The denim label’s main focus has always been nonconforming and innovative in style, in which these artists precisely reflect the True Religion consumers as “diverse, unique, and passion driven to remain true to themselves.”