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A VIP tour inside Figures, the hidden restaurant where nostalgia for 80s comic books unfolds into a fine-dining experience
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Sailun Tires

Not long ago, Nader Marzouk was looking around the dining room of his restaurant and saw the kind of cross-section of people that make Toronto one of North America鈥檚 most diverse and interesting cities. In one corner was a group of seniors. At another table there was a gathering of younger, upscale hipsters. Nearby, a cadre of executives who seemed to come fresh from Bay Street lingered over their dinner.

鈥淓veryone was relaxing and enjoying in their own way,鈥 Marzouk recalled.

The one common denominator: Everyone was surrounded by comic book characters.

 

SSENSE GLOBAL

You can鈥檛 even walk into Figures without encountering the likes of Superman, Batman and several lesser-known members of the Marvel and DC Comics pantheon. That鈥檚 because the main way in is a small store filled with comic books and other memorabilia. Only by pressing a button in the shape of Captain America鈥檚 shield does the secret passage open, revealing an atmosphere that combines popular culture with a surprisingly refined elegance.

Though the comic images are ever-present, for example, they are never really kitschy. There are Storm Troopers from Star Wars, for instance, but it is a painting in which the characters are arranged in an old fashioned-style family portrait in an elaborate gold frame. In another area is a mock cover of Time magazine with Barbie on the cover. These photos and paintings hang over sumptuous banquettes and booths that make it pretty clear this is a place for adults, as opposed to those who are more than a decade away from legal drinking age.

Figures Toronto Restaurant Table Setting / SWAGGER Magazine
Figures Server showing off one of their amazing comic book inspired desserts. (Photo: Michael Stuckless, edited by Dimitri Aspinall for SWAGGER)

鈥淭here was a real fear of taking this theme and making it like a Rainforest Cafe,鈥 Marzouk says. 鈥淏ut we were clear from the get-go that this was about the real basics of dining — great ambience, great cocktails. The theme is only there to complement it.鈥

It鈥檚 also there to hit at something that will appeal to a wide but聽particular demographic: what Marzouk calls the 鈥80s babies” who grew up in the early days of music videos and legwarmers. Look at the ceiling, for instance, and you鈥檒l see a neon light based around the original Pac Man.聽

鈥淢ost people when they walk in are taken aback by the grandeur,鈥 he said. 鈥淲e wanted to disarm them and have them be more open to the experience of it — that feeling of looking at a toy when they were 11.鈥

According to Patrick Marzouk, Nader鈥檚 brother and partner, Figures鈥 unique style has drawn in members of the Toronto Raptors, Cedric the Entertainer and 鈥渟everal Kardashians,鈥 among other celebrities. Once they arrive, they are most likely taken in by a large mural designed by several artists that depicts a sort of comic book 鈥淲ar of the Worlds.鈥 It features dozens of characters and has an almost Warholian sense of referential style.

The experience doesn鈥檛 end with the decor, however. Patrick said diners can enjoy some elements to fuel their nostalgia like 鈥淭V dinners鈥 served in the classic trays, and speciality s鈥檓ores for dessert. When the bill comes, it鈥檚 not in the usual leather folio but an actual vintage comic book — which guests can take home. (Patrick says one guest later appraised his fee comic book and discovered it was worth $500).

A post shared by FIGURES (@figurestoronto) on

鈥淲hen people come in, they have this big smile on their face and they鈥檙e like a kid in a candy shop. Then they see the plate come and it鈥檚 a constant journey,鈥 he says. 鈥淎nd even when they leave, the journey continues.鈥

As if this wasn’t all enough reason to encourage you to run and check it out, the hidden restaurant recently jumped on the trend and has officially started accepting Bitcoin聽as a form of payment.

The Marzouk brothers are no strangers to success in the hospitality sector. Their first venture, Mississauga鈥檚 11,000-square foot AndCo, opened in Mississauga back in 2011.Nader says that among other lessons, they鈥檝e learned how the right team can make or break even the most innovative hidden restaurant. That鈥檚 why servers at Figures have a mandate to try and offer ideas for dishes that appeal to distinct comic book sensibilities.

鈥淒epending on the mood, they鈥檒l match the service to whatever the table might connect to. It might be like, 鈥楾his is an Archie-type table,鈥欌 he says. 鈥淚t鈥檚 always fun to see them react — 鈥楬ow did you know?鈥欌

Of course, all great restaurants and bars are intended as a sort of escape, but Patrick says Figures can accomplish that in an unusual way.

A post shared by FIGURES (@figurestoronto) on

鈥淲hatever life brings, they come in and relate to their childhood. They get into a nostalgic state where they can enjoy the cocktails, the food program,鈥 he says. 鈥淭hat means they鈥檙e more open — because when you鈥檙e a child, you鈥檙e open to growth.鈥

And that kind of impact — even more than the art, the food or the cocktails — may be Figures’ true super power.

A post shared by FIGURES (@figurestoronto) on

 


Credits

Photographer:聽 Michael Stuckless / @m.stuckless
Digital Artist:聽 Dimitri Aspinall / @dimitri.aspinall
Production Assistants & Models:聽 Merrill Flynn, Francis Chang
Producer,聽 & Editorial/Creative Director:聽 Steven Branco / @chiefswaggerofficer
Location: Inside Figures’ restaurant in Toronto

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