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A First Look at the newly built LUMA Hotel Times Square

Photos: Courtesy of LUMA


A First Look at the newly built LUMA Hotel Times Square

Designed by New York architect Peter Poon, LUMA’s boasts a sleek all glass curtain wall facade, a Jose Garces restaurant, and floor-to-ceiling windows for enjoying natural light and taking in views of Manhattan

Picture waking up in a luxury bed full of Frette linens with a view overlooking one of the biggest city’s central parks. The LUMA Times Square Hotel, located in the heart (41 St. between Broadway and Avenue) of New York City is the latest addition to the city’s market ⎯ and has taken the words “luxury hotel” to a whole another level.

The sleek and modern 28-floor establishment designed by Peter Poon Architects, officially opened last week ⎯ and is already an instant hit for clients. The hotel prides itself on welcoming their guests to a contemporary yet innovative hospitality experience. LUMA appeals to the “it” consumer prepared for a different type of journey than the average.

The hotel has also taken every small detail into consideration. From their exquisite floor-to-ceiling windows to their minimal yet modern rooms with complimentary; Euro top beds and Nespresso coffee. Whether it’s for business or leisure, this project is far from disappointing.

Other than the views, LUMA’s tasty food keeps people coming back for more. The designated restaurant and bar, named Ortzi, is a Basque-inspired tapas spot created by James Beard Award-winning Iron Chef, Jose Garces. Ortzi, offers the best of the best on its menu such as signature cocktails, a set of robust wine options and great authentic food.

Overall, if you are looking for the perfect home away from home, LUMA has you covered.


Editor-at-Large, and Director of Social Media at SWAGGER Magazine. A journalist and social media strategist from Toronto. You can catch her at the latest art shows or "it" events in the city. When she isn't socializing amongst others you can find her at her favourite coffee shops indulging in the latest Hip-Hop beefs.

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