XFit, Inc. produces some of the hottest new interactive boxing workout equipment for homes and Fitness Centers worldwide.
Their brand, Nexersys, is transforming the way people get fit by delivering Boxing and MMA inspired fitness training and gaming technology directly to the user. By integrating both dynamic workouts and engaging gaming content into their training software they have created a fresh and unique experience for users. Connected fitness technology provides instant feedback on the user’s workout progress. It offers an authentic boxing style, training any fitness level, making Nexersys perfect for everyone. No really, no experience required! Nexersys products are perfect for people looking to get fit while learning or enhancing their boxing and MMA skills. All this while having fun and feeling like a champion. We met with Terry Jones, the CEO of XFit, Inc. to ask him some questions about the company, the brand and the unique products they offer.
Hi Terry, thank you for joining us today! Can you please tell us a bit about XFit, Inc.?
Hi, and thanks for the opportunity to share our story. We are an innovative group born and bred in Austin, Texas. The Nexersys brand is about making big moves and getting the consumer, people like you or me, an affordable fitness product that works as designed. Fitness that is fun, new, and interactive. XFit runs the brand from start to finish to ensure everything is top of the line. We invent, design, develop, and manufacture all our products. Then, we bring them to market at a reasonable cost by doing all our marketing and sales in house. Our team’s small size and interconnectedness allows everyone to be involved in the product lifecycle from start to finish.
So XFit, Inc is doing all the inventing, developing, manufacturing, sales, and marketing by itself? How does it feel leading a team that is this diverse in tasks?
It feels great! Our smaller team can gather insight across various disciplines and perspectives quickly and timely. Our communication is always flowing, so we find ourselves helping each other solve problems. The XFit model helps all our employees grow with multiple opportunities to learn from one another, ensuring all operations run successfully. With such a close and diverse team, everyone at any business level can have a say and can offer unique perspectives, and in return, we find innovative solutions.
That’s great that everyone is working so well together and getting along. How is the company culture at XFit?
Our team is generally fairly young and is largely multi-disciplined. Each of our members has the ability to wear various hats, which is outstanding, and no two days are the same. It’s always something new here, and we’re continuously growing. We encourage anyone with interest within or outside their regular role to learn everything they can. We live and breathe boxing at this company. Team members frequently put their skills to the test with company wide Nexersys and Crossbody Trainer Workout contests. This helps everyone on the team stay motivated, learn about the product, and participants can give feedback directly to our engineers about their experience. Then, after a long quarter (or whenever we feel like it), we like to unwind with a celebratory company wide BBQ.
It sounds like XFit, Inc has some very interesting and unique products. How did you come up with these inventions?
MMA and Boxing are the inspirations for the product line. I’ve had a lifelong interest in the sport. Combat Sports are unique because people have to give it their all. You have to be quick on your feet to respond to challenges. This style of training offers a fantastic workout that not only builds muscle and stamina but mental acuity as well. Not many workouts can offer the same full body results. I have always wanted to get a great boxing workout at home but up until now, that was not an option. I was ecstatic when the design was ready to bring to my home and those all over the world.
Cross Body Trainer sounds like a fantastic product that I would love to try! What are your favorite aspects of this product?
Cross Body Trainer is inspired by the traditional Double End Bag, which has been a main staple of boxing training. Double End Bags develop many skills for a fighter, some include timing, hand speed, hand-to-eye coordination, focus, and rhythm. However, in a traditional Double End Bag workout, the height of the bag is fixed.
We improved upon the experience by putting the Cross Body Trainer Bag on a height adjustable shock cord, which keeps the ball in constant motion and provides a more dynamic range of activities for your workout. We also created an interactive experience for the CBT.
Users can connect to the free Cross Body Trainer App to sync the BlueTooth sensor inside the Double End Bag. This will record and report your real time strikes while also leading workouts and giving direct training. The App contains and stores all our workout history and this allows users to see how they progress across various round types and levels of training. Whether you are a beginner or a professional, you always get the proper workout for your level. Cross Body Trainer incorporates interactive avatars and gamified content. So not only are you developing these skills, but you are having fun while doing it. To take it one step further, the App is completely free. Any updates will be available for you to download easily from wherever you are, also for free. We do not charge training or membership fees.
Thanks so much for sitting down and speaking with us Terry, we can’t wait to see what you and the team do next!
For more information, be sure to check out the XFit, Inc. product, Cross Body Trainer Home for more product info.