The explainer video is a boon in the business world. Some people rely on advertising in other forms, yet a small component of businesses use the explainer video to highlight their business and what sort of culture it provides. An explainer video provides huge benefits for many companies, however, there are many people that have not seen the benefits of it. So why is this, and what can you do to fix it?
Poor Production Values
Quality is everything. Most companies are relying on video production companies to make an explainer video. However, there are many people that do not have the money to hire a company and end up trying to do it themselves. While it’s certainly possible to create a feeling and aesthetic by using certain techniques, filmmaking apps for iPhones, as well as documentary music to give the video extra production value, many people do not know how to put all of these qualities together effectively, which is to the detriment of anybody’s brand. Poor quality will signify a poor quality business. And if you fail to provide any form of quality, your customers will soon disappear like smoke in the wind.
A Poor Script
In filmmaking, there are three things that make a great film: the script, the script, and the script. Explainer videos are not an exception to the rule. If you rush the idea and try to get it soon as possible, you are neglecting the foundation that underpins it all. You can always hire a professional to do it for you, but there are some tell-tale signs that the script is bad. These include poor structure, boring content, too similar to everything else out there, and is too self-involved. An explainer video needs to connect with the audience. It’s not just about the company tooting its own horn.
It Is Too Long
Explainer videos need to be short and sharp. Research has shown that anything over 2 minutes will cause people to lose interest, and some say if you don’t hook them in 10 seconds, you can forget it! Generally speaking, all of your videos need to be below 2 minutes. This isn’t just great to keep the attention of the audience, but shorter videos are more shareable.
The Message Is Too Generic
An explainer video is not just about what your company does, but it’s about who you are. This is about promoting your company’s values in a tone that is connecting with your target market. This is why you need to find the most inherent thing about your brand that will connect to audiences, but also make it as unique as possible. If your company is unique, you will need to define why. You could get inspiration from other businesses that do the same thing and decide to do something completely different. Everybody is trying to be different, but when the message is the same as everybody else’s: “come here,” “buy our product,” “we’re great” etc, everybody has been there and done that. But if you truly want to grow your business, you’ve got to make sure that your brand is recognizable, and is carrying the message in a different way.
Explainer videos can be invaluable, but many people are definitely doing it wrong. Be aware of the mistakes, and you will make a massive impact.