YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. Over the years, it has become a trend that people across the world are following and more like Twitter, it has become a source of information for many. But it can very tough for new Youtubers to make a mark on the platform. With that in mind, us at Swagger Magazine have compiled some key points that can make new content creators get the views they want and take their YouTube channel to a new level.
1: BE SPECIFIC ABOUT YOU CONTENT AS WELL AS TARGET AUDIENCE
The first and the most important tip is the one which even the most famous YouTubers use.
The only thing that will get you to your goal is content. You are not making videos for yourself. You are making it for your subscribers; your audience. Your YouTube channel’s strength is its focus on your topic or industry or brand. Specificity is really important here. It can lure the audience in a jiffy. The more you make videos on a single topic or brand, the more it is going to appear on the “What’s Up Next” as per the YouTube algorithm.
- IMPROVE THE SEARCH RANKING
One of the top strategies for getting more YouTube views is optimizing your YouTube videos for search. In simple terms, when a user types a keyword in the search, you would want your video to be up there at the top when the results pop out. Ranking is one easy way to get views, attention and subscribers. So, in order to achieve this, you will have to type in keywords in the ‘KEYWORDS’ section when you are uploading your video. You can search for the most commonly used keywords on a search engine. Write those down and you will be good to go.
For example, you want your audience to know about a betting site, suppose, online-betting.org. You have to add keywords such as ‘online’ and ‘betting’ in your video. So, if a user searches for betting, it’ll come up at the top.
- USE CUSTOM THUMBNAILS
When your potential viewers are going through their recommendations—thumbnails are a major part of how they decide what to watch. So, what all makes a thumbnail, and your video, stand out?
- Thumbnails should clear and accurate about the video you are going to show to your users.
- If your thumbnail misleads people into clicking- or in other words, clickbaiting-YouTube will know because your watch time will go down. This disturbs the algorithm that YouTube uses to recommend your videos.
- Your thumbnail should stand out or should be unique-r than those videos related to yours already published by other YouTubers
- CREATE PLAYLISTS
A playlist is a collection of similar videos at a single place. Make playlists for videos that are realted to each other and add them in your description. This lowers down the probability of your audience to move to a different video of a different content creator making them stay at your channel and increasing your views.
To create a playlist do the following:
[YOUTUBE STUDIO]->[PLAYLISTS]( left side menu)->[+NEW PLAYLIST]->[ADD PLAYLIST TITLE]->[CREATE]
- MAKE USE OF END SCREENS
Besides playlists, cards and end screens are two more tools that YouTubers use to directly influence the Audience’s next click.
Cards are clickable, interactive areas that appear during the video. In order to increase the views,add cards in between the video that links to another video of yours, or playlist. The videos or playlists you link should be related to the moment and should provide additional information.