Brewed Brilliance: The Weeknd and Nespresso Brew a Ritual Worth Savoring
There’s a certain kind of alchemy that happens when two visionaries collide—especially when one happens to be a global music icon and the other, a titan of premium coffee. On May 28, Nespresso and The Weeknd launched what’s shaping up to be the year’s most unexpected and refined collaboration: Nespresso | Samra Origins by The Weeknd. It’s more than a coffee release—it’s a creative ritual, steeped in culture, heritage, and an unmistakable dose of cool.
Named after his mother, Samra Origins is The Weeknd’s own artisanal coffee brand—one born from tradition, family, and the communal spirit of coffee ceremonies rooted in his Ethiopian heritage. Now, with Nespresso in the mix, the result is a meticulously crafted experience that hits all the right notes: bold, soulful, and unmistakably personal.
At the heart of the collection is the Togetherness Blend, a bold, velvety roast that feels like a conversation between continents—melding the heritage of East African beans with the sleek innovation of Nespresso’s high-end approach. It’s designed for slow mornings and late-night studio sessions alike; a nod to The Weeknd’s own creative process and his deep reverence for the coffee rituals of his upbringing.
“Coffee runs deep in my family culture—it’s about gathering, sharing, reflecting,” The Weeknd says. “That’s what this blend is about. It’s not just about taste, it’s about feeling.”
The aesthetic, as you’d expect, is equally dialed in. The launch comes with a limited-edition tumbler, cool enough to belong on your desk or your next road trip playlist. Think matte black elegance with just enough edge to signal this isn’t your average collab—it’s a culture piece.
And the partnership doesn’t end at the bottom of the cup. Nespresso has also signed on as the headline sponsor for The Weeknd’s world tour, promising immersive experiences for fans who share his love for both music and a damn good cup of coffee. It’s a savvy move that merges lifestyle and performance in one cohesive vision.
From Nespresso’s side, the collaboration aligns seamlessly with its ethos: pairing artisanal quality with sustainability and innovation. The Swiss brand, now B Corp certified, continues to redefine what premium coffee can be—this time through the lens of one of music’s most enigmatic and influential figures.
For The Weeknd, it’s yet another chapter in a career defined by reinvention. Fresh off the release of Hurry Up Tomorrow, his final installment in a genre-bending trilogy, the multi-platinum artist is now expanding his creative world into the culinary realm—with the same cinematic precision that’s earned him a seat at the table of pop royalty.
This isn’t just coffee. It’s a vibe. It’s the quiet before the stage lights, the first sip before the beat drops, the ritual that turns chaos into clarity. With Samra Origins by The Weeknd, Nespresso isn’t just selling a blend—they’re selling a moment. And if you ask us, it tastes like something worth savoring.
Nespresso | Samra Origins by The Weeknd is available now online and in Nespresso boutiques across Canada and the U.S.
