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A New Breed of Intelligent Robots is Poised to Change the Face of Canadian Manufacturing, says CMTS 2023 Keynote
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Sailun Tires

Max Moruzzi, CEO of intelligentautomation startup Xaba, to shed light on how robots that think will reshape the factory floor, delivering more efficient and economical production

Why are the vast majority of robots, cobots and robotic applications falling short in the manufacturing sector? Because even though they鈥檝e been designed with great mechanical bodies 鈥 effectively replicating, mechanizing and automating routine actions typically carried out by humans聽鈥斅爐hey lack one essential ingredient: a brain.

Massilmiliano Moruzzi

That鈥檚 the message of Massimiliano (Max) Moruzzi, CEO of intelligent聽automation startup Xaba.

With the latest Gartner report on AI indicating that 85% of all AI projects fail to deliver, Moruzzi will share his perspective on why harnessing the full potential of robotics, machines, and AI has proven to be such a formidable challenge at the upcoming聽Canadian Manufacturing Technology Show (CMTS), Canada’s national manufacturing event taking place this year at its new venue, the Toronto Congress Centre, from September 25-28.

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What鈥檚 needed instead, suggests Moruzzi, is a new breed of intelligent autonomous robots that not only understand the context and easily switch between tasks, but also think for themselves, extracting meaningful data on the fly to suggest new ways of working.

Aurora Portraits, Toronto

Moruzzi鈥檚 keynote address, titled聽Shaping Tomorrow鈥檚 Industry: Canada鈥檚 Odyssey with Industrial AI聽will take place on September 25at聽9:00 a.m.

In his presentation, Moruzzi will explain how the emerging field of industrial AI 鈥 intelligent robots that leverage synthetic brains to perform industrial-grade processes that are high quality, safe, consistent, scalable and conform to key performance indicators (KPIs) 鈥 is different from existing AI solutions.

鈥淚t鈥檚 not about deep learning, predictive analytics and computer vision. This is an end zone presentation where you鈥檒l see this new wave of industrial AI that鈥檚 coming, and the impact of working with a machine that can talk to you and use its own knowledge to help solve the business challenges you face,鈥 said Moruzzi. 鈥淎ll of a sudden, your shop floor becomes a cluster of knowledge, not just to help you with a particular throughput problem, but also to help you understand how you鈥檝e positioned yourself versus a rapidly changing market.鈥

At CMTS, Moruzzi will demonstrate how his company鈥檚 AI platform is disrupting vehicle manufacturing by enabling a fully functional car chassis to be created using a robotic system that understands the properties of carbon fibre and is capable of calculating and controlling the material鈥檚 variables on its own. He will also outline the tremendous value of industrial AI compared to previous iterations of robotic systems in the North American manufacturing sector.

鈥淲e fragmented the technology so much that robots today are inefficient,鈥 he said, explaining how the average entry-level robot today costs roughly $70,000, with another $350,000 to $400,000 investment required to program it for each new task it performs. Once powered with industrial AI software, however, those same commercial robots are capable of performing multiple tasks 鈥 such as welding, drilling, assembling and additive manufacturing. This provides an instant return on investment (ROI) by eliminating the necessity for extra programming expenses and time-consuming, laborious trial-and-error efforts.

CMTS 2019

Moruzzi applauds Canada for taking a lead role in creating the right landscape for industrial AI to thrive by supporting innovative startups as well as technology hubs such as the Vector Institute and strongly believes that the next wave of robotics augmented by AI-powered intelligence is poised to create a vast, untapped market opportunity for corporations of all sizes.

鈥淎t the end of the day, Canada is de-risking industrial AI for the manufacturing sector,鈥 he said, urging businesses that may remain hesitant to adopt automation due to the significant cost barriers to revisit the technology. 鈥淚ntelligent robots are finally going to unlock the potential of automation that鈥檚 been promised for years, and my message to manufacturers is it鈥檚 time to commit to a new way of doing things.鈥

Launched in 2022, Toronto-based Xaba is a pioneer and leader in applying industrial AI to enable a world of intelligent and sustainable manufacturing. The company鈥檚 intellectual property turns any robot into a 鈥榞enerative robot鈥 capable of writing its own programs and executing multiple tasks.

CMTS 2019

Featuring the latest equipment and technology advancements in machine tools, tooling, metal forming, fabricating, automation, robotics, additive manufacturing, and digital transformation, CMTS 2023 is expected to draw more than 8,000 visitors from across Canada聽in all areas of the industry, including automotive, aerospace, energy, government, commercial, industrial, and oil and gas. The show will present50+ sessions, 200+ new products, 500+ suppliers & OEMs, and more than one million pounds of live equipment on 250,000+ sq. ft. of floor space.

In addition to technology exhibits, live equipment demonstrations, keynote presentations, thought leadership panels, multiple networking hubs, and Smart Theatre sessions, CMTS 2023 will include an Emerging Innovators Showcase powered by MaRS and NGen, Canadian Tooling and Machining Association聽(CTMA) Tooling Pavilion, CWB-EWI Welding Showcase, SME Bright Minds Student Summit, and a Project Arrow display as the Automotive Parts Manufacturer鈥檚 Association (APMA) annual conference (September 26) is co-located with CMTS 2023.

CMTS 2019

CMTS 2023 is presented by聽SME, withstrategic event partnersincludingCanadian Machine Tool Distributors鈥 Association (CMTDA), Canadian Tooling and Machining Association (CTMA), CWB-EWI Group, and Automotive Parts Manufacturer鈥檚 Association (APMA).

About SME

Established in 1932 as a nonprofit organization, SME represents the entire North American manufacturing industry, including manufacturers, academia, professionals, students, and the communities in which they operate.聽Together we share one common belief: Manufacturing holds the key to economic growth and prosperity. SME聽accelerates new technology adoption and inspires and builds North America鈥檚 talent and capabilities in order to advance manufacturing as a diverse, thriving and valued ecosystem that drives competitiveness, resiliency and national security. We believe in technology’s power and humanity’s innovation to advance our society and meet many national challenges. We design new ways to understand and solve problems, and our solutions advance the next wave of innovation and growth. SME鈥檚Learn more at聽SME.org, or follow SME on X/Twitter,聽LinkedIn,Facebook聽and聽Instagram.

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