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BetterMe Is Breaking Mental Barriers for Weight Loss

Sailun Tires

Connor lost 20 pounds by following a popular weight-loss program. His well-deserved victory was cut short a few months later when he noticed he was slowly putting the weight back on. Disappointment and disengagement kicked in. He blamed himself and quickly grew averse to all weight-loss related topics.

Does Connor’s story sound relatable? You’re not alone – many people struggle to lose weight and keep it off.

Research suggests that 80% of people who shed a significant amount of body fat can’t maintain their new weight for 12 months. Furthermore, they’re likely to regain more than half of what they lost within 2 years.

The reason for this is simple – most weight loss programs focus only on behavioural change.


Scientific findings indicate that positive and permanent behaviour change can only come after a mindset change. The mind is powerful, and any program that doesn’t take this into account might not give you lasting results.

That’s why the BetterMe weight loss program takes a different approach. One that uses cognitive-behavioural science to change not just what you do to lose weight but also how you think of the entire process. 

Learn How To Use Your Thoughts, Feelings, And Actions To Your Advantage

A common issue that causes people to give up on their weight loss goals is a mismatch between intentions and actions. 

When people are trying to lose weight, they say they intend to eat healthily, but when they find themselves at the pizza buffet, they act in ways contrary to their true desires.

There’s a solution for this mismatch – understanding what goes through your mind before and after you act. 

Did you eat that pizza because you were hungry or because you were stressed after a long day? Did you skip your workout because you were busy or because you believe that you’ll never make progress?

This psychology-powered approach can help you change how you think about yourself, how you act, and any circumstances that surround your actions.

Numerous studies back the effectiveness of a mindset change for weight loss.

According to one study, the participants lost 15% body fat in 12 months and didn’t regain it within the following 12 months. In another study, participants who adhered to the CBT program lost 9.9 body fat over 18 months.

What makes CBT more effective than other approaches? 

It employs five basic, yet impactful, strategies:

Goal Setting

By setting achievable, measurable goals you can hold yourself accountable for making positive changes. 

You’re encouraged to set specific and detailed long-term goals such as “I want to lose 10 pounds in three months” and short-term goals such as “I will walk for 20 minutes five days this week”.

It shifts your focus to making one change at a time and feeling good about it, rather than agonising about when you’ll achieve your ultimate goal.


Self-monitoring refers to keeping track of behaviours, habits and events that affect your weight loss plans or energy expenditure. This information helps you identify and change unhelpful patterns that they otherwise might miss.

For example, by keeping track of your food intake you can see if you are eating more calories than normal at certain times of the day. This will help you make changes to your meal plan accordingly.

Feedback and Reinforcement 

Feedback is essential in changing behaviour. Without it, you have no way of knowing whether or not they are making progress towards their goals.

When you receive feedback, positive or negative depending on the situation, it helps motivate you to achieve your desired outcome.


Incentives are a good way to motivate yourself. You can work towards a goal and set a reward for achieving it. It will give you an extra push.

Positive Thinking

If you think positively about what you are doing you’re more likely to overcome difficult times when motivation fails.

Challenging long-held beliefs takes a lot of time and practice. However, if done consistently over time it can have a lasting impact on your mental and physical health.

BetterMe’s A-HA Moment

The BetterMe team’s realization that weight loss is about more than the physical is what makes this app different, especially for anyone who’s frustrated by their overall weight loss experience. 

The BetterMe app is based on the knowledge that your weight is affected by many psychological factors including:

  • Stress
  • Anxiety
  • Depression
  • Past trauma
  • Negative thinking

Unless you work on the mind, you’ll struggle to reach and maintain your weight loss goal. 

BetterMe uses this model to create a long-term behavior change program that begins with a mindset shift. 

This program runs for 6-12 months and takes up no more than 10 minutes of your day. Each day, you’ll access informative content, quizzes, open-ended questions, diaries, scales, and tests.

These tools will prompt you to change how you think of yourself and the world. They help you work on the core issue, not the consequence.

The Science-Based Mindshift

How do you know if your mind is holding you back? In Connor’s case, he’d been so disappointed that he avoided weight-loss related topics. For most people, mental roadblocks can appear as:

  • Negative thoughts – “ I’d never last a day at the gym”
  • Holding on to memories of negative weight loss experiences – “Diets just never work for me, I’ve tried so many before”
  • Hoping for extreme, and often inaccurate body goals portrayed on social media – “I’ve got to look like person X”
  • Justifying negative habits – “I’ve had a long week, I deserve some greasy food”

There are many more examples we could give – but you get the drift. If you’ve ever had that “devil on your shoulder” moment, then the BetterMe app is for you.

Through the BetterMe program, you’ll explore how your mind works when it comes to weight loss. You’ll identify the root of all your negative thoughts, and discover how years of negative experiences have shaped how you view your body.

Discovering the psychology of weight loss is just the first step. The course will also help you observe how each action you take is related to the way you think i.e.

Stimulus —> Automatic Thought —> Response

When you realize that having that extra slice of pizza has less to do with how hard your day was and more to do with your emotions, then your weight loss journey has truly begun.

Your mindset shift is good, but you need more. 

To help you along the way, the BetterMe app has several useful features.

Inclusive Fat-Shredding Workouts

Our workouts are for everyone – from the newbie to the pro, and everyone in between. In male-dominated fitness circles, everyone talks about getting ripped or shredded. It’s all about how big you can build your muscles, yet many men face health issues that could be improved by a moderately active lifestyle.

In our app you’ll find a variety of exercise routines including:

  • Salsa dance workouts
  • Ab sculpting program
  • Extreme upper body workout
  • Military boot camp
  • Wheelchair workouts
  • Boxing
  • Full body home workouts
  • Full body gym workouts

Expert-Approved Meal Plans

Meal plans on the BetterMe app are diet-based. You can choose one out of the following diets, and get a 1200-3000 calorie meal plan that suits your weight loss goals:

  • Traditional
  • Vegetarian
  • Vegan
  • Keto 
  • Keto vegan
  • Pescatarian
  • Lactose free
  • Gluten free
  • Paleo
  • Mediterranean diet

Use the in-app calorie and water trackers to stay on top of your diet. Plus, you get nutrition tips from factual and informative reads in the app.

Personal Coaching

Have a random question about fitness and nutrition that you’d love a detailed answer to/ No need to go down the rabbit hole on an endless Google search – the BetterMe app has nutrition and fitness experts who will readily answer your question.

Professional coaching involves advice on how to tweak your workout routine to your preferences, healthy meal planning techniques that work and much more! And it also helps that our customer service staff are available 24/7 if you have any functional issues you’d like quick help for.

Supportive Community 

You’re not alone in this – hundreds of people from diverse backgrounds are working hard at meeting their weight loss goals right now. And through the BetterMe app, you can connect with like-minded people who’ve faced and overcome hurdles just like you.

We have various challenges you can be a part of including:

  • the self-care challenge to boost self-esteem
  • meditation for beginners to relieve stress and anxiety
  • the digital detox challenge to unplug off social media
  • better sleep challenge to develop better sleep habits
  • the mindful weight loss challenge to create intuitive habits

Try This Science-Based Weight Loss App Today

Weight loss doesn’t have to be expensive or frustrating. It does, however, have to start from your mind. And if you can’t silence all the background noise and focus your mind on what truly matters – BetterMe can help you.

Science-based program? Check. Inclusive workouts that you can actually stick to? Check. Meal plans that won’t leave you starving? Triple check! We could go on and on about why this time, your weightloss journey will be different. But as they say – the proof of the pudding is in the eating. Give BetterMe a try today and reform your weight loss mindset.

Next, download the BetterMe app to get access to the weight loss program, workouts, and meal plans that will help you reach your goals. 

NO IMPLIED AFFILIATION or ENDORSEMENT. BetterMe is not claiming an affiliation with any person who is mentioned in the material.


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