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For the Stylish Man: Dos And Don’ts Of Starting A Men’s Consignment Shop
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Sailun Tires

Opening a men鈥檚 consignment store shows you have a passion for the finer things. You have an eye for what takes a man from dowdy and unpolished to dripping with style, which means you know he needs more than what the big box stores have to offer.

Most men with a sense of style are looking for swag clothing, and you鈥檙e ready to provide them with fashion at a reasonable price. Building an inventory of vintage cufflinks, designer boots, and supple leather briefcases is the fun part, but it can take some ingenuity to get your empire off the ground.聽

Let鈥檚 discuss some of the do’s and don鈥檛s of launching your men鈥檚 consignment store by solidifying a brand identity, exploring market research, and creating a pleasing store design and layout.

1. Do Explore The Market

If there are other shops like yours in the area, be sure to conduct market research before opening your consignment store.

What kind of items are similar shops choosing to sell? What price point are they setting their products at, and how much profit do you estimate they鈥檙e collecting? Is their location or setup contributing to their success?

These are all useful questions to ask yourself when conducting market research. And remember, just because there are other resale stores in your area doesn鈥檛 mean there鈥檚 no room for what you have to offer.

2. Don鈥檛 Lose Sight Of What Makes You Unique

You鈥檝e combed through the internet to research other stores in the area. Now, consider what makes your business unique and sets it apart from the rest. What do you have to offer that the other shops don鈥檛?

Is it the novelty of being a shop just for men? Do you have an impressive array of antique watches? Are you attached to a brewery or coffee shop where customers can sip as they browse? Find what makes your store unique, and use your individuality to propel you forward.

3. Don鈥檛 Forget The Labels

When you鈥檙e creating a consignment fashion brand, quality labels are the finishing touch that distinguishes your garment from just any thrifted piece. When you are curating your men鈥檚 consignment collection, create a professional look by labeling your inventory with quality custom products from Wunderlabel fabric labels.聽

When you go the extra mile to create unique labels featuring your company鈥檚 logo, you add a personal and exclusive edge to your products. You鈥檙e trying to tell a story with your brand, and labels are an inexpensive touch that makes all the difference when it comes to brand recognition and customer retention.

4. Do Thoughtfully Design Your Store

You鈥檝e done the work to scout a location, sign the lease on a building, and build compelling inventory. Now it鈥檚 time to thoughtfully design your store. It鈥檚 not enough to carry good products; You want to design a brand and curate an experience for each customer that walks in the door.

Settling on a color palette for your store is a great way to streamline design while creating a distinct brand identity. You could also consider creating a theme for your store based on the styles you carry, like 1950s bowling-alley chic or pushing a rustic western look.

5. Don鈥檛 Create Clutter

The layout of your store can make or break a sale, especially in the fashion realm. Many big-box clothing stores model their layout after the theory of the Invariant Right. This study suggests that shoppers like to look from left to right while browsing, comparing the phenomenon to Americans鈥 penchant for walking on the right side of a sidewalk.聽

Keep the Invariant Right in mind when designing your store by creating pleasant, airy aisles that encourage customers to shop in a counter-clockwise pattern and enjoy all the products you have to offer while cutting down on clutter.

Stylish, yet money-conscious men, want accessible style at a price that doesn鈥檛 break the bank. If you minimize clutter and maximize branding and design, your consignment store will be creating an army of well-dressed men in no time.

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