It is safe to assume that every business owner aims to ensure the continuous growth of their brands. However, business growth isn’t always a straightforward process, neither does it occur naturally or automatically.
It requires a conscious and persistent effort to put the proper measures and structures in place to ensure that your business remains relevant and meets its targets.
Setting up a business is relatively easy compared to keeping it growing every year. For example, in the US alone, roughly 50% of all companies falter within the first five years after setting up. And the more competitive the business environment gets, the higher the risks of new businesses dropping mid-flight. So, are you looking for ways to grow your business and remain relevant? The following growth hacks should point you in the right direction.
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Make your website easily accessible
If you haven’t created a website for your business at this point, you’re probably missing out on so many marketing opportunities. And if you already have a website, you need to find ways to make it more accessible. One way to do so is by optimizing your website to make it user-friendly on smartphones and mobile devices. Today, over 48% of the world’s population already have access to smartphones. And with internet service continuing to improve worldwide, most people now use their phones to browse the internet, instead of computers or laptops. Optimizing your website to reach smartphone users will open your business to a vast pool of potential clients.
Another way to make your website easily accessible on smartphones is to take advantage of QR codes. Almost every smartphone today can quickly scan a QR code and be redirected to the target link. Moreover, there are various platforms available that will help you make QR code for free and in a matter of minutes.
Blog like your business depends on it!
Some business owners are a little hesitant when it comes to blogging because it requires a lot of effort to get the relevant content and publish them regularly. But blogging is of enormous importance, especially as it plays a significant role in helping your target customers find you. Today, people look to the internet for answers to different queries, searching for the right products and services. Some also try to find essential tips online that help solve various issues. You can use blogging and SEO tools to put the relevant content out there – content that will help your target customer find you while showcasing your expertise and building credibility.
Convince people to share
Social media remains effective in promoting businesses. And one of the easiest and cheapest ways to take advantage of this platform is to convince people you know to share your brand. You can use this platform to share your website, blog content and even create indirect sales channels. Aside from social media, you can also use the good-old word-of-mouth technique. Marketing experts agree that a potential client is more likely to opt for a product or service based on the recommendations of others. So, take advantage of word-of-mouth marketing while encouraging reviews and feedback from the clients you already have.